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MOLDED BY GRIT. BUILT FOR PRESENCE.

THAT’S THE STANDARD™

Built for those who break molds and move with purpose.Limited drops. Grit-built fits. Timeless pieces and cinematic edge.

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SHA builds its world in fragments

Each drop a coordinate — together, they form the Standard.
SHA COASTLINE

SHA COASTLINE

22 products
THE STANDARD

THE STANDARD

43 products
NIGHTSCAPE

NIGHTSCAPE

9 products
UNBREAKABLE

UNBREAKABLE

10 products
Explore the collections.

Gear That Earns Its Keep

Fighting Waste. Made With Intention.

  • Every piece is made to order — no mass production, no overstock, no waste.
  • We build what’s needed, when it’s needed — with purpose behind every thread.This is how we honor the process.
  • This is how we protect the planet.
    That's the standard™
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